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Nov 4, 2009

IIS SEO Toolkit - BING

Alessandro Catorcini, Principal Program Manager Lead, introduces the IIS Search Engine Optimization Toolkit, which helps Web developers, hosting providers, and Web server administrators to improve their Web site’s relevance in search results by recommending how to make the site content more search engine-friendly.


Aug 27, 2009

Blog Optimization for Bing

Microsoft has launched a new search engine called Bing. The new search engine has received wonderful response and it is known to have taken the internet marketing situation by storm. Sorry to say that not many bloggers are conscious as to how they can optimize their blogs for Bing. Listed below are 3 blogging tips for the same.

Use Keywords In Your Domain Name

In order to optimize your blog for Bing, you need to use keywords in your domain name. It has been studied that a few sites simply managed to rank on Bing because they had keywords in their domain name. Blogging experts suggest that you keep these things in mind while registering for a new domain name.

Create Quality Back Links

Bing particularly loves of quality back links. Blogging tips therefore suggest that your blog needs to be linked with quality websites. Just like Google and MSN, who prefer quality back links, even Bing loves back links that have an anchor text on them. Bing seems to be following the same tactic which was being followed by Google.

Have Lots Of Text

You need to place ample amounts of unique key word rich text on each post. Apparently, Bing is particularly fond of those posts that have a lot of unique text on them. It has been noticed that Bing prefers posts that have more than 300 words on them. Hence, if you want your blog to rank in Bing, you would need to write posts that have at least 300 words or more on them.

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